Elevator speeches are CRITICAL to your IT marketing campaign.  Basically, these little speeches are short descriptions of your business, and you need them to get the most out of networking opportunities and events.  

As an example, you might go to a Chamber of Commerce luncheon and hear everyone else giving their 30-second spiels about their businesses.  How many people should hear your IT marketing elevator speech?  If there are two or three other computer services companies at the same event, as many as possible.  

IT Marketing:  Stress BENEFITS

With your elevator speech and any other marketing “collateral,” you need to focus on benefits you bring to small businesses.  As an example:  “My Company helps small businesses in the local area use technology more effectively.”  

You Need to Be Sincere

You have to make sure your IT marketing elevator speech is very sincere.  You need to come across as someone that can help and has a real interest in hearing more about prospects.  Let the person you’re talking to do most of the talking and use active listening to present the most sincere IT marketing message.  

Added By:  Joshua Feinberg