What is an elevator speech in IT marketing?  Simply put, it’s a fast introduction to yourself and your company that doesn’t sound too generic and has personality.  You want to get a speech that is somewhere from 10-20 seconds long and use it whenever you meet a prospect at a networking event.  

Your elevator speech needs to discuss what your company does, why you are unique and why a prospect should consider you to help with computer problems.

Your Elevator Speech it Essential to Your IT Marketing Plan

The term “elevator” speech is based on the following concept – You get into an elevator on the 20th floor of a building with someone and by the time you get to the ground floor, both of you should have time to talk about your respective businesses.  Your elevator speech should become like a reflex.

Practice Makes Perfect

As part of your IT marketing plan, write out your elevator speech on an index card and keep it in your pocket.  Look at it when you are at a traffic light or before you go on sales calls.  The more you work at perfecting it, the better it will become.  Rehearse it with those close to you until it is an absolute reflex.  

The idea is to get an IT marketing short elevator speech that will be comfortable to deliver and appropriate for any expos, seminars or other networking events you attend.

Added By:  Joshua Feinberg