Sweet spot small businesses do have support needs such as strong desktop support skills and some LAN skills.  But which certifications are really most important for your clients?

Which Tasks will Require Support?

Sweet spot clients will mostly be looking for assistance with popular desktop applications like Microsoft Office, Intuit QuickBooks and Interact ACT!  They might also need help doing hardware upgrades and setting up shared folder backup software.  They will also need help with antivirus and firewall software tasks.  So which IT certifications will these require from you?   

The Different Needs of Micro Small Businesses

Micro small businesses with fewer than 10 PCs and with P2P networks don’t typically care at all about IT certifications because they have very low budgets.  IT certifications for this type of business mean they may have to pay for someone way overqualified for the job.

IT Certifications Are Most Important to Real IT Managers

IT certifications really only become important when you find yourself selling to a real IT manager in a larger small business (50 or more systems).  An experienced IT manager will know what different IT certifications mean and will be looking for deeply-niched experts instead of just generalists.  Typically they will need someone with specific IT certifications to fill specific sales gaps.

The Main Idea about IT Certifications

Sweet spot clients offer a different opportunity and are an area a lot of small business computer consulting firms focus.  This space – with 10 – 50 PCs – is just the space where sophisticated IT support is necessary but IT certifications do not need to be complex.

Added By:  Computer Consulting Kit