If you want to create a successful IT marketing campaign that speaks to prospects and motivates them, you need to be very effective at copywriting.

Long sales copy can work if your letter is compelling.  Several pages is fine if it includes a lot of engaging endorsements and testimonials. 

However, you want to stay away from jargon and tech-speak.  Make your IT marketing materials business focused, because you are most likely dealing with non-technically-minded small business owners or managers.  You also want to have a satisfaction guarantee.

Personalization with IT marketing materials is also critical.  If you have a common connection with your prospects, you need to enforce that connection early in the letter.

Keep Your IT Marketing Materials Out of the Circular File

A lot of business owners and people in general read mail near the garbage can.  So if your IT marketing piece isn’t immediately eye-catching, it will be gone in a second.  Make sure you give people a way to respond by phone, fax, through a website and also through e-mail.  If you give prospects multiple points of contact, they will be more likely to choose one that appeals to them and follow through.   

Successful IT Marketing is About Urgency

You need to attach a deadline to IT marketing campaigns to give them a sense of urgency.  Even if prospects are interested, without urgency, you get filed into their computer file and forgotten. 

Provide a call to action or specific offer that has a deadline attached.  Give prospects a reason to act immediately and respond to your IT marketing push.

Blogged By: Computer Consulting 101 Professional Kit