Case studies and websites can be very strong IT marketing tools and can help show prospects that you can provide the best solution to their IT problems.  

Case Studies

A case study is an IT marketing tool that is essentially a sophisticated testimonial.  It typically features a client picture, logo, full name, address and contact information.  

A case study is a few short paragraphs talking about the benefits your client received by working with your firm.  This is an endorsement with a signature and your firm’s contact information at the bottom to encourage prospects to call you.  Case studies related to your specialty are incredibly powerful IT marketing tools.  

Websites

With the right content, a website can have a huge impact on prospective clients as IT marketing collateral.  Don’t waste time advertising the cheapest power supply or motherboard; instead focus on your industry specific solutions and solving your niche’s biggest problems.  

Have Each Page on Your Website Address a Niche

If you have three niches you’re targeting with your IT marketing campaign, make a page for each of them.  Each page should talk about an industry-specific trend and how your solutions can help with common problems.

What are your niche’s hot buttons?  Make sure you know the software packages that will entice people and make them believe in your competence.  Also know benefits you are delivering and have them on your website.  

IT Marketing and Your Website:  Service

Most of your website traffic will come from demand you’ve generated somewhere else or competitors looking for information.  Make sure prospects are clear when they view your website that you focus on services and the problems services solve for specific types of small businesses.     

The Main Idea

Use case studies and websites as important IT marketing collateral that address your individual niches and their problems.  

Added By:  Computer Consulting 101 Professional Kit