When looking to target small businesses in the sweet spot, you might wonder which IT certifications you will need.  

No Real IT Manager

With small business computer consulting, rarely will you be selling to a real IT manager.  Therefore, you are usually dealing with a non-technical small business owner that does not really understand IT certifications.  He/she will not know the difference between a CAN and a CNE or a MCT and an MCSE IT certification, so you really will not need to have these certifications to get your foot in the door.

Start with Small IT Certifications

If you think you need IT certifications to move forward, getting one or two entry-level ones should be a good start.  You can then work to get more advanced IT certifications as you establish a specialty.  Just don’t get too caught up in using IT certifications to market your business or you may miss opportunities.  

The Main Idea About IT Certifications

Once you have launched your business, if you are not doing networking, follow-up activities or going on sales calls, you could very well miss out on important opportunities.

Don’t spend a lot of money on classes if you are getting no billable hours and have no business development activities in the works.  Set your priorities when it comes to IT certification.

Added By:  Joshua Feinberg