When you are selling your services to sweet spot small businesses, keep in mind most will not understand the difference between certain IT certifications because you will not be selling to a real IT manager.  

Who is Investing in Your Services?

In certain industries and with specific types of businesses, you might be selling to real IT managers.  However, typically you will be pitching to a non-technical small business owner and someone that understands his/her own business but will probably not understand IT certifications and other IT issues.  

Because you will be selling services to non-technical individuals, they will not understand the difference between a CNA or a CNE, or between an MCT and MCSE IT certification.  Your IT certifications will not be critical.  

Begin at the Bottom with IT Certifications

If you really want to get IT certifications because you feel that not having them is preventing progress, get one or two entry-level certifications and work towards those that are more advanced.  Just don’t get too wrapped up in IT certifications, or you might lose potential clients.  

The Main Idea About IT Certifications

If you have already started your business but are not networking, following up or going out on sales calls, chances are you are missing a lot of potential business.  Don’t spend money on classes if you have no billable hours and nothing to back it up business development-wise.  Set your priorities before going after IT certifications to get the most out of your business.

Added By:  Computer Consulting Kit