Sony’s computer business and electronics division is set to win over the industry this fiscal year with demand for bigger televisions and digital cameras on the rise.  A fall in component prices could increase profits, according to a representative from Sony.  

President and CEO of Sony and its computer business and electronics division says the company’s electronics sales increased seven percent in the last fiscal year, which ended in March.  The company boasts an 18 percent share of the U.S. consumer electronics sales.

Sony’s electronics unit has helped improve the company, which was hurt last year by the cost of launching its Playstation 3 gaming console as well as recalls of over 9 million laptop computers that was using its defective batteries.

Last month, the computer business and electronics arm seemingly was on its way to recovery, reporting a quarter loss but a forecast for a rise in annual profits thanks to flat-screen TVs and digital cameras.   

Sony will still have a challenge ahead as it tries to get profits from its movie studio and computer business in order to meet its profit goals.  Glasgow reported that one if its goals is to help new Sony chairman Sir Howard Stringer achieve its four-to-five percent increase in profit in his third year.  Glasgow is confident that the fact that components of electronics are going down in price could help profit margins increase for the computer business and other areas of the electronics division.   

Sony also reports, in its computer business it is discussing a possible improvement to its Bravia Internet Video Link that allows new Sony televisions to use Internet video.  

Blogged By:  Joshua Feinberg