As an IT specialist, you will have to provide a wide variety of services, including network design, helping clients with procurement, managing relations, dealing with phone companies, Web hosts and Internet access ISPs, deciding what to buy and examining it when it comes in as well as doing the configuration, testing, integration, customization, training and troubleshooting for your clients.   

You’re doing everything, which means in essence you’re an IT generalist.  But do you have to be a generalist for every type of client?  Focus on being an IT specialist to make marketing and sales a lot easier.

Be Selective with Clients

As a professional involved with virtual IT, you will have to be all things to your clients.  But why not be all things to some of the people by providing a complete solution for a specific type of business?  Be a one-stop shop for virtual IT as an IT specialist for a specific kind of clients and not just every type of small business.  

Choose a field as an IT specialist in which you have experience.  Be able to get testimonials and references to prove you’ve worked in the field with other clients so you can come across as a true IT specialist for that industry.  

Specialty Does Not Mean Extensive Experience

Finding a niche as an IT specialist may be as easy as having one or two long-term clients that work in real estate.  Over an extended period of time, you will learn about their businesses and their industry.  Other real estate professionals will be interested because you will have knowledge of their issues, which will set you apart from other computer consultants vying for their business.  

The Main Idea About Specialization

You don’t have to have huge amounts of experience to be an IT specialist within a specific industry, but the decision to specialize will vastly improve your marketing results.

Blogged By:  Computer Consulting Kit