Regardless of your niche, part of your IT marketing strategy needs to be a sales letter that stresses benefits.  While in the past you may have been advised to keep IT marketing-type letters short and sweet, they don’t necessarily have to be.  They simply have to address major points and grab attention.  

IT Marketing:  Use Long Sales Letters

Long sales letters are an appropriate part of an IT marketing campaign when you want to build urgency, stir things up and get people to act.  The following reasons for long sales letters also apply,

1.    When you want to take prospects through what it would be like if they did not keep up with security.

2.    When you want to show them how great things can be when their staff is productive.

3.    When you want to explain the benefits of growing a company 150% to 200% without adding more staff.

IT Marketing:  Sales Letters Should Address Painful Points

If you don’t have a great deal of experience writing sales letters, you can hire a copywriter or marketing ad advertising consultant to do the task.  Make sure you know your prospects’ hot buttons and communicate them to the person writing the letter.  You also have to know the main problem areas for your niche.  

IT Marketing:  Free Stuff

Generating demand as part of IT marketing may mean just a letter with your business card, but it will probably mean you need to offer something of value for free to gain prospects’ attention.  You can offer a free one-hour needs assessment or other type of bribe with a limited time attached so prospects are encouraged to act quickly.

If you want to be considered an IT expert for your niche, your IT marketing letters have to be welcomed.  Your knowledge should be communicated well in the headline and should be relevant to the professionals you are contacting.  Tell them what you’ve done for firms just like theirs and your IT marketing campaign will be a lot more likely to get through and spark their interest.

Added By:  Computer Consulting 101