In IT marketing, your job is to tell prospective customers about their problems and how you can fix them.  If you want to sell prospects a solution, you have to show them there is a problem.  Once you have established that, you need to tell them how your solution is pain-free, smooth, affordable and can give them a return on their investment.  

Holding seminars and providing valuable white papers can help you with IT marketing.  

Seminar Marketing and IT Marketing:  How Does it Work?

Seminar marketing is a great type of IT marketing because it is an easy and efficient way to build awareness.  Your salespeople don’t have to go out on many sales calls and spend valuable time with individual prospects.  Instead, you get a room full of prospects.  

Seminar marketing puts less pressure on your prospects.  If you provide good registration, follow-up processes and qualifications, along with a good invitation policy and calls, you can do a lot of business by holding seminars on important technology topics.  (Joshua Feinberg provides more  information about holding seminars in his Sweet Spot Clients Teleseminar Series).

White Papers and IT Marketing

A white paper or an e-zine can also help you with lead capture and follow-up procedures.  If you are running a direct mail campaign, for example, you can offer a white paper that you know targets will see as very valuable in order to get more responses.  You can create the white paper yourself or hire a copywriter to help you create it.  You can also just craft something out of literature from one of the reseller programs to which you belong.  White papers created from seminar information are also great for your IT marketing campaign.

IT Marketing:  Inform People

Advertise your white paper when you are doing display ads or direct mail pieces to give people a reason to call you or go online and ask you for something from your website.  Once you have a request, you have an excuse to get their information to help with your IT marketing strategy.

Blogged By:  Computer Consulting 101 Professional Kit