A good elevator speech is a necessity for any thorough IT marketing plan.  An elevator speech is a short description of your business that you can deliver on the fly when encountering prospective clients.

A chamber of commerce luncheon or any other IT marketing event provides an opportunity to deliver a 30-second elevator speech.  If you have more than one other IT service companies at a particular event, you need to make sure your elevator speech is as memorable as possible to improve your IT marketing campaign.

IT Marketing:  Stress Benefits with Elevator Speeches

Your elevator speech needs to concentrate on the benefits you can give to prospects.  It needs to quickly and specifically address the needs of the particular type of clients you serve.

For example, if your IT services business serves small businesses, you might say, “My company helps small businesses in the local area use technology more effectively.”  You can also replace “use technology more effectively” with “use technology to grow their businesses,” “use technology to drive down costs” or “use technology to increase productivity.”

IT Marketing:  Sincerity is Key with Your Elevator Speech

You need to make sure you present yourself sincerely when delivering an elevator speech at any function.  Part of the way to do this is to show how you can help people by expressing an interest in what they have to say.  When networking as part of IT marketing, let the person you’re talking to do the talking and actively listen to what they have to say.

Added By:  Computer Consulting 101 Professional