A major part of being an IT specialist is finding a niche so you can use targeted marketing to find the best prospects.  After all, if you are expanding your business, you don’t want to have to turn away potential clients.  If you are working within a niche as an IT specialist, you will find that IT marketing strategies are not about turning away clients; they are about finding the right number of prospects as targets for your services.  

Once you determine your niche and which clients are your best, you can do a quick search to find out the prospects in your area that are your best targets.  You can contact the specific industry’s trade groups or even talk to a mailing list broker.

Market to a Niche as an IT Specialist

Marketing to a niche is easier as an IT specialist because you know in which trade publications to advertise.  You should avoid generic ads in newspapers, on the radio or in the phone book as an IT specialist and just focus on your established niche.  As a specialist with an expertise, you will be worth a great deal to prospects and your marketing message will ring true.

Don’t Try to Reach Everyone as an IT Specialist

You need to come up with a very targeted message when trying to work within a niche.  Otherwise, you will end up competing based on price rather than the solutions and benefits you offer.  Don’t be a commodity.

Your Name Needs to Be Visible

Think about which newsletters or magazines all the prospects you’re targeting as an IT specialist read and create a very specific ad, write an article or become active an a related organization by speaking at an event.  Make sure you mention that you are an IT specialist that works on solutions for that very industry.   

IT Specialists Are Targeted

There are many ways to find a niche as an IT specialist, but make sure you find one that is enjoyable for you and will give you enough clients to make your business prosper.

Blogged By:  Joshua Feinberg