As an IT specialist, you need to figure out your niche in order to brand your company.  Talk to you clients and find the least-served niches and take over as an IT specialist.

The best way to set yourself apart from the crowd as an IT specialist is to focus on selling your company name; put a twist on it that is specific to the industry you intend to serve.

You don’t need to show off your certifications and vendor logos.  This practice will make you into a good rather than a service.  These items should be part of your background info and part of conversations, but should not be leading points about your business as an IT specialist.  Market and sell your unique brnad and the value your firm brings to a specific industry.

Address Under-Served Needs

Find an underserved local niche and take it over as an IT specialist.  Ask around the community to find out where the areas of need are.

Where is Your Industry Twist?

When you go to chamber meetings or meetings at the Rotary, or really to any place you will be talking to prospects identify a big problem that is not being served.  If you can think of a solution to this big problem and there is enough of a demand, you can really make yourself known as an IT specialist.

IT Specialist:  You Don’t Have to Agree with Your Clients About Problems

Don’t sell solutions to problems prospects don’t understand.  If a prospect doesn’t understand why something is important, you don’t want to sell it.  You can educate clients about the problem, but don’t push something people don’t want.   This doesn’t mean there might not be someone down the street that does get it, but it does mean you should focus on other problems with the client that doesn’t.

As an IT Specialist, What is You Competition?

You need to know your local competition well.  Study the four or five major competitors by looking at websites and brochures to see what they are doing.  Do they look the same?  The answer to this question will help you figure out what you need to do to set yourself apart and brand your company as an IT specialist.  

Blogged By:  Computer Consulting Kit