Speeches and seminars are great tools for an IT marketing plan.  In order to make this type of IT marketing successful, you have to find sweet spot prospects and keep talks short.

Speaking at business organizations is also great for IT marketing because it helps you connect meaningfully with prospective customers and clients.

IT Marketing:  Speak at Meetings for Other Groups

When you speak at other people’s meetings you get a captive audience of people already going to the event.  You can use a Rotary meeting, a Chamber of Commerce breakfast or any other type of function and make yourself a featured speaker.

IT Marketing:  How Do you Target Your Audience?

You need to make sure your speaking topics are general so they appeal to businesspeople.  Avoid technical speak about IT issues; keep your IT marketing speeches very low-tech.  

The business organizations you target should have similar characteristics to communities of sweet spot clients.  Figure out a good fit by speaking to an executive director or manager at your preferred organization.

IT Marketing and Free Seminars

A free seminar is another excellent way to get yourself seen as part of IT marketing.  Do one on virus protection, security issues and blackouts or something that affects everyone.  Seminars can be difficult to execute and deliver.  You want to enlist the help of someone at your store that feels comfortable with delivering them.  Seminars shouldn’t go longer than 45 minutes.

Attracting Participants to IT Marketing Seminars

In order to get a demand going for free seminars do a direct mail piece to a targeted list; you can use a Chamber of Commerce list or simply a list of targets.   If you really want to save money on IT marketing, collaborate with another organization doing an event or producing a newsletter and put a flyer in the newsletter.

Added By:  Joshua Feinberg