If you want to sell a solution you have to use IT marketing to highlight the problem.  Once you’ve made targets aware that there is a problem, you then have to show how your firm can solve it.  Then you have to use IT marketing techniques that show how your solution is without pain, affordable and will provide an excellent investment return.

The Effectiveness of Seminar Marketing

Seminar marketing is such a great type of IT marketing because it builds awareness efficiently with large groups of people all at once.  You don’t have to send salespeople out on sales calls that could last hours and are only directed at individuals.  You get a room full of captive prospects.   

Low Pressure IT Marketing

Seminar marketing is the least intimidating form of IT marketing.  If you use effective registration and good follow-up, qualifications and a great invitation policy you can get a lot of business through IT seminars on important technology issues that are within our niche.

IT Marketing and White Papers

Another excellent IT marketing technique is to publish a white paper or an e-zine.  This strategy gives you a perfect capture and follow-up device.  For example, if you’re running a direct mail campaign, you can offer a white paper to give out for free that has a high perceived value to attendees.

You can either develop the white paper yourself or outsource it to a freelance writer.  You can also use something from a reseller program to which you belong.  If you do seminars on a regular basis, just offer an edited transcript or white paper about the seminar to help stick it in their memories and improve your IT marketing.

IT Marketing:  Advertise

Display ads and direct mail pieces can get the word out about your white paper.  This gives people a reason to call or to go online and request an item from you.  Once they do this, you can get their information and use it as part of your IT marketing strategies.  

Blogged By:  Computer Consulting 101