On Monday, computer business Lenovo Group, Ltd. decided to accept a multi-year deal to become the National Basketball Association’s personal computer partner.  Lenovo was chosen after other computer business Dell Inc. decided to terminate its partnership with the NBA.

Lenovo purchased IBM Corp.’s personal computer business last year and intends to offer technology at all 30 NBA arenas in the U.S. to allow referees enhanced abilities to review calls and give statisticians the ability to record game data and put it online.

The computer business also plans to increase fan involvement by providing a statistics tool that coaches can also use to figure out which players perform best during specific games and seasons.

The NBA has long been looking for a globally-known technology partner to help increase NBA’s brand recognition throughout the world, according to NBA Commissioner David Stern.  Computer business Lenovo, having had control over personal computer sales in Asia though not quite there in the U.S. yet has faced challenges when trying to increase brand recognition.  This relationship with the NBA presents the computer business with an excellent opportunity to improve awareness of its products and services.

Because Lenovo has been unable to afford national ad campaigns, it has turned to sponsorship of sports events.  The NBA relationship will present the first opportunity to get exposure regularly, every season.

The partnership will allow computer business Lenovo to work with NBA coaches to improve work with players and help them use technology to enhance their competitive edge.  

Added By:  Computer Consulting 101 Professional Kit