Current events, such as outbreaks of viruses and worms can help your marketing efforts when mentioned in the news.  Small businesses that are your targets will probably be feeling the pain of major outbreaks and be hyper-aware of what you can do for them. particularly with IT audits.

When small businesses see important technology current events in the news, they might notice they need power protection and orderly shutdowns or backup generators to protect themselves.  Worms and virus clean-up will have serious security risks attached and will be a perfect opportunity for you to conduct IT audits.  

IT Audits and a Marketing Plan

You can compile a fixed price IT audits package and deliver it to prospects.  Go in with an inventory checklist and discuss physical system security, virus protection, licenses, firewalls and if they are regularly checking tape drive and storage systems.

Almost all small businesses will offer you a very big cleanup opportunity as new accounts.  Businesses believe they are more well-protected against malicious forces such as viruses than they actually are in reality.  IT audits will allow you to inform them of necessary updates to antivirus software and other systems.  

IT Audits and Data Backups

When you question prospects about data backup, they may look confused or tell you what they think is right rather than what is real.  Typically systems are not kept current without a good tech provider or in-house IT department.  

IT audits present great opportunities to uncover weaknesses in small businesses and try to hook long-term clients.  IT audits allow you to present prospects with an organized attack plan that includes items such as upgrades, training, replacement and other important business elements.  

Added By:  Computer Consulting 101