Technology training is a luxury you can’t afford when you first start off computer consulting.  There are more important things to be spending your time on like getting clients and building a long-term sustainable business.

What we hear so often is this:

  • "I love to get out and go to networking events, but I have no time!"
  • "I’d love to get all my clients on service contracts, but I have no time."

When we dig a little deeper we find there is enough time but a lot of it is being spent on technology training.

Building a strong business is a lot about adjusting your priorities.  My advice, when you’re first starting out, especially during the first six months to a year, is to put 90% of what you perceive to be your research and development time – your technology training – on the back burner.

You need to concentrate on finding paying clients. Technology training, like sitting in a classroom, playing with CDT’s, learning not-for-resale copies of things, and playing around in your lab with new operating systems is not helping your business! You need to put 90% of these technology training activities on hold so you can concentrate and use that time to find paying clients.

When you have some paying clients you’re going to figure out, pretty quickly, whether you need to get more technology training. You’re probably six to 18 months ahead of what small businesses in your area need. They’re not early adopters, they’re late adopters. Put your business development needs ahead of your need to feel like you’re keeping up with the latest and greatest technology training.

Also, along the same lines, you should ignore 90% of your technology magazine subscriptions for the next three to six months. Take all the time you would have spent keeping up and reading magazines, and put it into demand generation, lead qualification, sales calls and follow ups.

Bottom Line on Technology Training
Don’t use the excuse that you’re too busy to stop you from business development.  Stop spending your precious time on technology training.  No more training classes and no more reading through thick stacks of computer magazines every week. Spend your time generating demand, getting good leads and prospects, qualifying them, going out on sales appointments and following up on them.  Do not get seduced by technology training.

In this article, you’ve been introduced to Technology Training. To learn more about how you can improve your knowledge about Technology Training, just click here now to get access to a free one-hour audio training program on 5 Easy Ways to Grow Your Computer Consulting Business.