Excellent customer service is a goal you should strive for every day.  The companies that survive the longest are the ones with a reputation for delivering excellent customer service.  It is not that hard to do.  In fact most of the tips here are common sense approaches.

Delivering Excellent Customer Service

  • Think of your long-term clients as your extended business family.  The relationship you have with clients is much like those you have with family members or friends.  The ways you stay on good terms with these people are the same things you need to keep in mind for delivering excellent customer service.
  • Under promise, over deliver, and anticipate client needs even when they don’t expressly tell you them.  
  • Document your work and put together little checklists and cheat sheets for your clients.  These items are small, easy and low cost methods for providing excellent customer service.
  • If you’re working on the systems, and the decision-maker or the guru happens to be out of the office, leave him or her a summary note of what you did.  Invite them to call you if they have any problems or questions.  The two or three minutes you spend jotting something down on a post-it and leaving it stuck to their phone, can make all the difference in the world in terms of delivering ordinary versus excellent customer service.  
  • After any major upgrade, make a follow up phone call, or even better, make a courtesy visit.  This shows you care about your client – delivering excellent customer requires much more than just getting in, and getting out.  
  • Excellent customer service is not always demonstrated in your actual service.  Every once in a while, show up with a box of cookies, donuts, bagels or something like that.  If you do it for no special reason, the impact is even greater.

Bottom Line on Excellent Customer Service
Delivering excellent customer service is not difficult.  Spending a little bit more time is usually what makes the difference between expected customer service and excellent customer service.  

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